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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (University of Chicago Press, 2021)
should menthol cigarettes be banned in the U.S.?
keith wailoo weighs in.
podcasts
Today’s rise in Black deaths, cries of “I can’t breathe,” and the menthol cigarette can all be linked to a long history of race and exploitation. This is revealed in a new book by historian Keith Wailoo: “Pushing Cool,” which pulls back the curtain on the hidden persuaders who shaped menthol buying habits and racial markets across America. — PRINCETON SPIA, ENDNOTES PODCAST